Word of Mouth Marketing 2.0 (Part 3)
Have you thought about using social media to get leads and find potential customers? You should. Social media is the new word of mouth marketing and listening to it will help you find new audiences. The #8 conversation you should be listening for through your social media engagement is The Question/Inquiry.
If you provide health, medical and care services to help elderly adults stay in their home, listening to the questions people are asking about your industry can provide an opportunity to position yourself as an expert on the subject and help attract clients.
When people post a question using social media, they are doing so in the moment when they are looking for a solution. Listen, respond quickly, be a resource. The time you invest in this new form of word-of-mouth marketing is time well spent because you are speaking directly to someone who needs your services. It’s targeted, personal and impactful.